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Internet Society to Host INET Singapore 2012, The Social Internet

| November 15, 2012 | 0 Comments

The Internet Society, in conjunction with its Singapore Chapter and the
Asian Media Information and Communication Centre (AMIC), will host a
two-day conference, The Social Internet, November 16-17 at the Orchard
Parade Hotel, Singapore. The focus of the event will be Social, Local
and Mobile (SoLoMo), highlighting the convergence of social media,
location-aware technology, and mobile devices. This conference will
address the opportunities and challenges of SoLoMo marketing, and give
participants greater insight into the current status of SoLoMo in

Using the geo-location technology in consumers’ mobile devices to
pinpoint their location, SoLoMo offers tremendous marketing
opportunities for start-ups as well as for a broad range of commercial
businesses. SoLoMo is also useful for non-profit organisations to
increase social awareness and raise funds, and for universities and
polytechnics as a tool for technical training. INET Singapore 2012 will
provide a venue to discuss the many opportunities of this new marketing
tool, along with potential privacy, security, and policy issues.

High profile speakers at the event include Eddie Chau, CEO and Founder,
Brandtology; Dr. Juzar Motiwalla, Professor in Practice of Digital
Strategy and Entrepreneurship, NUS; and Loo Cheng Chuan, Head (Local
Life, Group Digital Life) at SingTel.

“SoLoMo is a relatively new concept, and while it presents powerful
marketing opportunities, there are potential risks both for
organisations and consumers,” said Rajnesh Singh, Internet Society
Regional Bureau Director for Asia-Pacific. “We’ve convened a panel of
top Internet and industry luminaries to share their insights and best
practices for SoLoMo, and discuss how Asian start-ups are using SoLoMo
to enhance and expand their businesses.”

To learn more and register for the event, visit http://www.internetsociety.org/events/inet-singapore

About the Internet Society

The Internet Society is the trusted independent source for Internet
information and thought leadership from around the world. With its
principled vision and substantial technological foundation, the Internet
Society promotes open dialogue on Internet policy, technology, and
future development among users, companies, governments, and other
organizations. Working with its members and Chapters around the world,
the Internet Society enables the continued evolution and growth of the
Internet for everyone. For more information, visit www.internetsociety.org.

Filed Under: Internet News

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