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Facebook further embraces mobile with updated Pages Manager, off-site ads

| September 18, 2012 | 0 Comments


Facebook further embraces mobile with updated Pages Manager, off-site ads

Facebook CEO and founder Mark Zuckerberg wasn’t kidding when he reportedly said "mobile is everything" during the TechCrunch Disrupt conference last week.

The social network on Tuesday announced two new fronts to its mobile ad strategy: a new version of Pages Manager and the beginnings of an off-site ad network.

Pages Manager now allows administrators to promote their pages via an iPhone or iPad app.

For a fee, admins – ostensibly business owners – can choose which posts they’d like to promote directly from their iOS mobile devices.

Small businesses had reportedly been asking for the mobile ad-buying capability for some time.

Seeds of an off-site ad network

The company also announced Tuesday that it has entered a test period for an off-site ad network that puts Facebook ads on non-Facebook mobile apps and web pages.

The ads are similar to ones already found on Facebook, just optimized for other sites and the mobile web.

Zuck’s team is reportedly currently working with a select number of ad exchanges with existing publisher relationships. The plan is for those publishers to turn around and sell the Facebook-styled ads to third-party applications and websites.

No word yet on a time from for the ad placement process.

Developers who place ads on third-party apps and sites that direct users to app download stores like Apple’s App Store and Google Play are likely looking forward to the network, as are outsiders hoping to target their ads to an increasingly targeted audience.



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